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AI-generated images have taken over the internet. From Ghibli-inspired edits to Polaroid-style pictures with celebrities and long-distance best friends, these trends come and go in waves, but behind every viral moment is a cost we rarely acknowledge.
As of 2025, about 34 million AI-generated images are created daily worldwide. Producing these visuals isn’t free research shows this requires 1.36 million liters of clean water every single day. That’s enough to sustain thousands of people, diverted instead for fleeting images that disappear with a scroll.
Beyond the environmental strain, AI images raise another concern: distortion of reality. More and more people are using AI tools to beautify themselves into versions that don’t exist, feeding unrealistic standards of perfection. Editors and creators are also misusing AI by passing off manipulated or fabricated content as authentic, eroding trust and blurring the line between creativity and deception.
This obsession with filters and facades reflects a larger cultural issue valuing appearances over authenticity. Just as fast fashion pushes us to buy cheap dupes that harm the planet, AI-generated imagery encourages a cycle of waste and illusion, where the cost to people and the planet far outweighs the benefits.
But there is another way. Brands like Vyakti India believe style and creativity should empower, not exploit. By focusing on sustainable, durable, and eco-conscious accessories, Vyakti shows that originality doesn’t have to come at the planet’s expense. Real artistry lies in choices that last and reflect our true values.
The question is simple do we want to keep chasing facades that drain resources and distort reality, or do we want to build a future rooted in authenticity, sustainability, and impact?