Beyond the Hype: Vyakti India Inspires Real Change

September 10, 2025

Every year, today's generation eagerly anticipates the latest iPhone launch. The sleek design, upgraded camera, and new features grab everyone's attention. But while the excitement grows, we often forget to ask ourselves: do we truly need a new phone every year, or are we just caught in a cycle of fast consumption?

With around 1.56 billion iOS users worldwide, Apple has a massive reach. Of these, roughly 156 million users upgrade to a new model each year, and now the iPhone 17 is making headlines.

This constant upgrade culture has a hidden cost. Smartphones require rare minerals, plastics, and metals extracted in ways that harm ecosystems and displace communities. Manufacturing consumes huge amounts of energy and water, and discarded phones contribute to growing electronic waste.

In 2022, a record 62 million metric tons of e-waste were produced globally, marking an 82% increase since 2010. Despite this surge, only 22.3% of this e-waste was properly collected and recycled, leaving valuable resources untapped and increasing pollution risks to communities worldwide.

And let’s be honest, upgrading every year isn’t just bad for the planet; it’s also a waste of money. Thousands of rupees are spent following trends, when the phone in our hand already works perfectly fine. That money could go into something productive, enriching experiences, or eco-friendly and sustainable choices that create real impact.

This pattern mirrors fast fashion, constantly chasing the latest, even when what we already own is enough.

Small conscious choices can break this pattern. Keeping gadgets longer, recycling responsibly, or choosing second-hand upgrades reduces waste. The same principle applies to what we wear and carry.

This is where Vyakti India makes a difference. Instead of promoting mindless consumption, they focus on sustainable fashion with durable, eco-friendly accessories that promote mindful living. True style isn’t about chasing trends; it’s about choices that respect both people and the planet.

So next time a flashy launch tempts you, pause and ask: Do I really need this, or is it just marketing?

Because real progress isn’t about the newest gadget; it’s about a lifestyle rooted in sustainability, awareness, and mindful choices.